To know about the answer first we know about what is the responsibility of social media marketers and the power social media marketers have. A social marketer’s duty is to increase sales, drive traffic, handle companies’ sites, grow business, and defeat competitors in the same business.

Social media marketing is a part of marketing by which we can share or promote our content through Social Media Sites. It also helps to grow an audience on our page or site and know about trending topics or niches. We can also increase sales through social media marketing.

Many companies choose social media marketing or other types of marketing to grow their business. In the future, all works will be managed by digital method and then digital marketing scope will be higher. Many companies increase their revenue by doing social media marketing.

In Social media marketing, we can Promote Brands, Websites, Apps, Stores, Youtube channels, Fb profiles, Instagram profiles, or other Products.

The most famous platform for social media marketers is:-

  1. Facebook:- Created by Mark Zuckerberg and monthly active user traffic worldwide is 2.85 billion Users.
  1. Instagram:- Also  Created by Mark Zuckerberg and monthly active user traffic worldwide is 1.38 billion Users.
  1. Youtube:- Also  Created by Chad Hurley, Steve Chan, Jawed Karim and monthly active user traffic worldwide is 2.29 billion Users.
  1. Twitter:- Also  Created by Jack Dorsey, Biz Stone & Team and monthly active user traffic worldwide is 206 million Users.
  1. Linkedin:- Also  Created by Reid Hoffman & Team and monthly active user traffic worldwide is 774 million Users.
  1. Reddit:- Also  Created by Steve Huffman, Alexis Ohanian & Team and monthly active user traffic worldwide is 430 million Users.
  1. Quora:- Also  Created by Adam d Angelo, Charlie Cheever and monthly active user traffic worldwide is 300 million Users.
  1. Pinterest:- Also  Created by Ben Silbermann and monthly active user traffic worldwide is 454 million Users.

Mostly Facebook is used in social media marketing by other social platforms. Here are steps to promote content or advertise on social media platforms.

Methods for doing Social Media Marketing by Paid or freeway:-

Paid method

  1. Create a post on Facebook and according to your business or niche quality content post and post it. 
  2. Visit the Facebook business website and choose your ad campaign.
  3. and advertise your product or business, It’s a very simple and fast working method. But it’s paid.

Free method

  1. First of all, create a quality content post and post it on many Facebook groups according to your niches.
  2. For better results create the best and creative eye catching landing page.
  3. This method is free but in this method, you have patience because the result is growing slowly.
  4. In this method, you want to add posts on a regular basis and from time to time.

Social Media Marketing is used for various things like promoting products, pages, websites or increasing traffic on websites, promoting brands, and increasing followers.

Generally, many users are attached to social media so this is the best choice to promote any type of thing in this way. There are many users who want to need the product and by this method, we are targeting our audience directly like those who love dogs. We will share our related products with dog lovers like Dog Food, Warm clothes, Comfortable Belt, or many Dog accessories.

Planning for starting Social Media Marketing:-

 First, we need to create a plan, here are a few Strategy tips to start doing Social Media Marketing:-

How to attract an audience for our product.?

Create an eye-catching blog or landing page because when users visit your site or page they will read the full content and think one time to try.

what people are mostly like in the current time.?

Search in google, Google trends, and the trending topics or you can also use the social media sites for trending things.

How to convey to people that buying or choosing our product is good for you.?

Choose the best and useful product and create an attractive landing page and write full details about products that the users will gain or what the users benefit from after buying your products. 

Another way to publish/promote your content is by using blogs. You can create a blog site and publish your regular content on a daily basis. 

When your audience grows you can promote your content in your blog. The regular user sees your product or content he will try.

By using blog methods you will do email marketing as well as most profitable Affiliate marketing.

Just create a blog post by any product and add affiliate links as backlinks. You can store your audience email by adding a subscribe option in your blog when anyone adds the mail id stored in your email responder like MAILCHIMP and AUTORESPONDER. When you add a new product and content you will directly target the user with the help of any email marketing software.

Many users earn millions of dollars by using social media marketing. Many groups are created on Facebook for example Dog lovers, men’s clothes, Interior designers, Healthy People or etc.

Just and your related product and post it on related groups. This is a free method. You can choose a paid method for fast results.

Social media marketing is now ranking at the top because many companies are trying to engage their audience and promote their product as per audience taste. It also helps to see insights like which percent of people like or dislike our product and know about desirable people belonging to the country.

The other way to use social media marketing is to handle many big companies’ accounts like add their new product, share in all social sites, increase traffic and grow company business in the online world.

Suppose that you just finished creating an amazing app and now you are trying to release that. The best thing is to upload it on the app store or play store. But there are already tens of apps with the same category and your app is somewhere on the bottom in search results.

Because of that, you are not getting many people to download it. Now the question arises is there anything that you can do to bring it to the top then the answer is yes.

You will need app store optimization. It is the technique that you can use to make it easy for the app store to search your app easily among thousands of app and show it to the user on the top results.

How does it work?

Whenever you want to search any app you type some word and the app store will go through the whole database and match that word and show the app on the search result and the ranking is based on how fast it found your app from that keyword.

You will need to carefully select the App name and title and its description and try to add the popular and relevant keywords.

There are other factors as well like Subtitle total number of downloads and ratings and reviews.

you will also have to maintain a good rating because if you have done an excellent job in selecting a keyword and made it easy for the app store to reach your application but the rating is not good then it will automatically put it at the end of the search results.

even if a user gets to your app he will not download it because of ratings and reviews which will further affect the performance.

Why App Store Optimization is Integral to Your App’s Success?

As I mentioned earlier, the success of your application is dependent on the accessibility of the app store. If your app is not appearing on the top search result then it will be very difficult for you to succeed.

Following are the benefits you will get from App Store Optimization.

  1. Get More Download:

The number of downloads is one of the matrices used to evaluate the success of the application. ASO will help you to get more downloads by making your app more accessible.

Research showed that the users are more likely to select the application from the top three results than any other. That means that if your application is somewhere down in the search results it is very difficult that you will get a considerably large number of downloads.

It can be changed by the effective use of the ASO.

  1. Bring In Organic Audience:

There are many ways to increase the audience but most of them do not bring in organic advances. Without an organic audience, your application will die out soon. App Store Optimization solves this problem. it will bring in an organic audience who wants the services your application is providing. This audience will last longer and possibly bring in more users.

  1. Continuous Growth:

Other marketing campaigns have a flaw that their effect does not last long. If you are running an ad campaign then you will get the results till those ads are visible to the intended audience. Once ads are stopped the growth starts to reduce but App Store Optimization guarantees continuous growth.

After successful optimization, you will start to get organic users and if they give you a good rating with positive reviews it will keep you on the top and you will keep getting new users.

His continuous growth makes App Store Optimization the best technique for both long and short-term success.

  1. Increase Revenue:

The biggest intention behind the development of every new application is to earn capital. From App Store Optimization you can achieve that goal much faster. As the revenue stream depends on the active users the App Store Optimization brings exactly that. 

It can be the best investment you will make apart from development cost.

How can experts help you in App Store Optimization?

To have better results you can get the expert’s help. Many people are providing the services you can even find in your city. If you are living in Cairo google digital marketing agency in cairo and you will see countless agencies who can give you services.

An expert knows the best technique that will help you to grow. For example he will analyze each keyword and select the best one.

An expert can also compile the best description that will also help the engine to search your app first. After that, you will get the return on investment very swiftly.

That is the reason that you should hire an expert for the job.